Invaluable Guide to Employing Strategic Management Themes, 24. März 2007

This is the most valuable book ever written on strategic management. Be sure to read and apply its lessons well!I have worked in the field of strategic management since before it was called that, both as a practitioner and as a consultant. One of my favorite complaints about books in the field is that they emphasize one facet of developing and implementing stratgies and ignore the others. This book is the outstanding exception to that problemmatic standard of tunnel vision. There's no stalled thinking here about strategic management.If you are like me, you would like to get better results from strategic management. Solving one part of the task and ignoring the others leads to failure just as surely as ignoring strategic managment does. Imbalance in perspective can be equally dangerous. As the authors point out, " . . . The greatest failings of strategic management have occurred when managers took one point of view too seriously."Mintzberg, Ahlstrand, and Lampel start out by pointing out that there are five different kinds of strategy definitions (as plan, pattern, perspective, position, and ploy). When you read books about strategy, keep these in mind.They begin with the tale of the six blind men and the elephant. Each can grasp one element of the elephant, but cannot grasp the whole. That's the situation the authors are warning you against.They define this work as "a field review not a literature review" so you don't find every book's details. Whew! That's a relief. On the other hand, they are clearly familiar with the literature and cite it where appropriate. The book is designed for managers, consultants, professors and students. The style is also designed to be easily accessible. And these goals are well achieved in my view.Although recognizing that the human mind boggles past 7 items (which seems to be the limit of what short-term memory can retain), they found 10 themes in the field. The first three emphasize traditional left-brained thinking of the sort that dominates in business schools: Design, Planning, and Positioning. The next six are other aspects of strategic management that are more right-brained: Entrepreneurial, Cognitive, Learning, Power, Cultural, and Environmental. The final one is focused on transformation, the school of Configuration. Each one receives its own chapter and its weaknesses are displayed.In chapter 12, the reader is encouraged to synthesize the 10 themes into integrated use. There is a table (12.1) that neatly summarizes each theme, a figure (12.2) that shows how they are mutually related, and a remarkably useful figure (12.3) that effectively shows how they can be integrated from perspective and in sequencing.You may be wondering what all of the fuss is about. Basically, strategic management is one of those fields that has yet to emerge with an integrated perspective on the firm. In fact, the problem is poorly perceived because most people are unaware of the areas they are ignoring. In fact, I always create syntheses of these areas in my writing and am often criticized for dealing with subjectively perceived nonissues that the readers do not see the importance of. Strategic myopia seems to be a common problem, not just among the scholars.I feel very indebted to the authors for developing such a wonderful overview that I can recommend to others (including my clients). I also appreciate their clarifying that the important question now for strategic management is creating a useful synthesis. My personal view is that this must be done by creating one simple, effective mindset that encompasses all ten perspectives, without requiring anyone to learn each one directly.I strongly urge you to read and apply the lessons in this seminal work on strategic management. I also hope you will find your own novel integrations of these perspectives and share them.Good luck in expanding your perceptions of strategic management and its potential to help you and your organization succeed!After you have finished this book, ask yourself which of the perspectives are missing from or underrepresented today in your organization. Then begin to think of ways to add those perspectives.If you would like to learn more about strategy, you should also read Mintzburg's outstanding book, The Rise and Fall of Strategic Planning, which I have also reviewed.

       Strategische Denkschulen - vielfältige Konzepte und Ansätze, 14. April 2005

Wie entstehen Strategien? Wie werden Strategien entwickelt?Die Autoren zeigen anhand von zehn Denkschulen, dass das Konzept "Strategie" verschiedenartige, teils gegensätzliche Ansätze beherbergt. Erkenntnis: Bevor über Strategie gesprochen wird, sollte man sich über ein gemeinsames Verständnis von Strategie und deren Entwicklung/ Entstehung einigen.Empfehlenswert für Praktiker und Studierende.

       Real life Strategy, 2. Juni 2000

Mintzberg has done in previous books a superb analysis of planning as well as management processes (Rise and Fall of Strategic Planning and Mintzberg on Management). This new book is a absolutely necessary for anyone interested on strategy, be it from a conceptual point of view or day-to-day building / developing strategies in real life. In a time when people emphasize changes brought by the internet, e-commerce etc to every company's operations, the book offers a complete review of each strategic school strengths & weaknesses. This sort of view develops one's capabilities of integrating these changes into the strategy process without buzzwords (exception the strategy safari title...).

Managers do not need formulas, but a full grasp of all available techniques that can bring superior performance to an organization. The book shows some pitfalls of over-emphasizing certain aspects that are always the cornerstone of formal companies - some processes that are more conceptual than real life. And it brings real life processes back into the strategy process and how to understand and manage them proactively.

       An excellent book, 2. April 2000

This book provides an excellent introduction to the various schools of thought in the field of strategic management. It is more useful to the academician than the professional strategist, but nonetheless accurate, detailed and above all highly critical. A great addition to anyone's business library, and a must for anyone who wishes to take a management strategy course in the comfort of their own home.

       The Key to Decoding Strategic Management, 3. März 2000

The first and last chapters are worth the entire price of the book. Mintzberg is a master at revealing the assumptions and inconsistencies of conventional business school training. The explanation of the various "schools" of strategic management theory is more suited to academics or serious strategic management consultants, but provides one of the most concise and logical overviews of this eclectic field. As a PhD student studying business strategy, this book is better than any survey course in the topic.